- Study the website and its target audience.
-Propose to enhancing the interface design and usability of the current website.
-Enhancing the website to the customer satisfied and also let the audience more easy to find their way in this website.
Current Website
client website: http://www.anakku.com
benefits of the website:
-neat layout
-complete information
-nice color combination.
web area that should be improve:
-doesn't look like a baby theme website if take off all the information and graphic
-navigation and menu bar can be better.
-layout design can be more attractive.
goals:
-increase target audience, let the audience feel comfortable with the layout and wanna find out more in this website.
Client Analysis:
| History: Established in 1973, Anakku is today the largest public listed company of baby clothes and babycare products in Malaysia, recognised as being the most experienced and innovative manufacturer in its field. "Anakku" or "My Child" a name so simple yet so meaningful and universal. That is the appeal of the Anakku name which has gained worldwide acceptance for baby products of premium quality, safety and reliability. Among the countries in the world where Anakku is a registered trademark include Malaysia, Singapore, Australia, Britain, Brunei, China, Hong Kong, Ireland, New Zealand, Philippines, Saudi Arabia, Taiwan and Vietnam. Anakku, the complete babycare brand built on a strong, solid foundation of premium quality which babies will love around the world. |
| Product and Services: As a total babycare specialist, Anakku also offers services beyond manufacturing. Services like marketing expertise and international networking; designing and craftsmanship by a team of internationally trained designers that can cater to the taste and preference of different markets. Total Baby Products Specialist; offering a complete range of apparel, toiletries, disposable diapers, feeding equipment, toys, baby accessories and gift sets. In addition to the Anakku house brand, a variety of international and well-established names are represented and distributed by Anakku. These include the world-renowned Disney Babies, Sesame Street, Looney Tunes and Pur from the United States; Tommee Tippee from the United Kingdom ; Smiley Babies from France and Tommy & Oscar from Italy |
| Cultures and Values: Every product that carries the Anakku name is a labour of love - from selection of premium quality materials to the finest craftsmanship right down to packaging and delivery. At every process, stringent quality control ensures that every product that reaches you is an expression of love, comfort and safety. Which is why at Anakku, our philosophy is to continually add value to an increasing variety of babycare products with safety and innovative features. Because after all we believe there is no value greater to a baby than the value of a parent's love....with Anakku. |
Short Snd Long-termGoals:
short-term goals:
increase the audience to view the website.
long-term goals:
letting more and more audience know about the benefits of our products, and also sending some baby tips
to them.
Target Audience:
primary:Adults that have baby
secondary: new married couple that going to have baby
activities on client's site:
-viewing to get more information about the product
-understanding of how to take care of their baby.
-viewing to know the price and the latest best product of baby.
-to choose a suitable product of their baby.
Competitor Analysis:
babykingdom
Analysis: The color of this webpage is quite cute, is clear enough. Easy to view, won't lost. Besides, the combination of the color abit too much.
johnsonbaby
Analysis: The page abit boring, The color can be better, will lost in this page.
Site Strategy:
idea concept and implementation
change the layout of the site, set a baby theme for this website to make it look more attractive.
reason:
the reason that i wanted to set a theme to make the website look more attractive is because when i viewed this site i can't see any baby theme in this site if take off all the information. But the layout is neat enough, so i will change the navigation bar, design some icon for it. And also rearrange the layout design.
